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Capella gets mention in 'Getting Your MBA Online' book

Filed in archive MBA programs by mstandaert on August 26, 2005

From Business Week ...

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A new publication, The Complete Idiot's Guide to Getting Your MBA Online, praises numerous features of Capella University's online MBA program. In particular, author George Lorenzo cites Capella's "innovative Professional Effectiveness Coaching core," which pairs learners with professional business coaches who help them apply their new knowledge to their current positions and develop and implement career plans.

One of Lorenzo's top criteria for choosing an online MBA program is a "strong focus on gaining practical knowledge that you can immediately use in your workplace." Capella's coaching program is specifically designed to achieve this aim, says barbaralinks Butts Williams, director of Capella's online MBA program, who is quoted in the book: "The intent of the personal coaching relationship is to help learners stretch their skills in key areas of performance improvement and apply what they learn right away, so they can demonstrate an impact on results within their organizations and help reposition themselves for success."

Capella's focus on competency-based learning is also cited in the book, along with its "sophisticated online admission process" and its online Career Center, which provides job-search and career-advancement information, as well as an "Ask a Career Counselor" email service. "Career services is one area of online MBA programs where students generally lose out," says Lorenzo, before offering Capella's Career Center as an example of some of the few "very sophisticated career-development services" offered by online programs.



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