© jaydenlove

According to some reports, Amazon.com plans to market its new version of the Kindle to college students.

Seattle PI reports:

"Amazon is working on a new version of the Kindle, and sees a big opportunity to market its e-book reader to college students, McAdams Wright Ragen analyst Tim Bueneman said Friday in an e-mailed note based on meetings with management.

"There are already several new, improved versions of the Kindle in the works," he wrote. "But AMZN has no plans, however, for an MP3 music audio version. We guess the new version will have improved interface operating controls. This has been an issue with some buyers."

Hopefully, the new version of Kindle will come with a discounted price as well. The device has a lot of potential for on-the-go online learners. But, the current price tag of $359 is prohibitive for many student buyers.