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A number of colleges and universities have begun including student blogs in the list of resources used in effort to attract new students. According to David Hawkins, director of public policy at the National Association for College Admissions Counseling, high school counselors and students want highly personal information as part of their recommendations and decisions about what college to attend. The personal, free-form nature of blog writing offers institutions just the kind of insight into the daily lives of students that prospective
students are looking for. Lewis and Clark College, which highlights nine student blogs, advises bloggers to use discretion in what they enter in their blogs, which are not censored. "We tell bloggers your mother is going to read this, and your grandmother is going to be reading this," said Mike Sexton, dean of admissions at Lewis and Clark.
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